Not all whites are created equal. These are the shades designers and builders are reaching for right now.
White paint sounds simple. It isn't. There are hundreds of whites in the Sherwin-Williams catalog, and the difference between the right one and the wrong one can make or break a room. Here are the whites that designers and builders in the Fort Mill and Charlotte market are reaching for in 2026.
Still the most popular white in new construction and renovation. Alabaster has warm, creamy undertones that keep it from feeling stark or clinical. It reads differently depending on the light — warmer in the morning, cooler in the afternoon — which is part of why it works so well in open-concept spaces. Pairs beautifully with warm wood tones and natural stone.
Zurich White is having a moment. It's slightly warmer than a true white but cleaner than Alabaster — a good middle ground for buyers who want brightness without the yellow undertone. Works exceptionally well on cabinetry and trim, and it photographs beautifully, which matters when you're listing a home.
Pure White is exactly what it sounds like — clean, bright, and versatile. It has a slight warm undertone that keeps it from feeling cold, but it reads much whiter than Alabaster. If you're working with a lot of natural light, Pure White can be stunning. In darker spaces, it can feel a little flat.
For buyers moving away from cool grays, Shoji White is a natural landing spot. It has warm greige undertones that feel sophisticated and grounded. It works particularly well in transitional and traditional homes, and it pairs well with both warm and cool accent colors.
The crispest option on this list. Extra White is the go-to for trim, doors, and cabinetry when you want a clean, modern contrast. It has very little undertone, which makes it versatile but also means it can feel cold in certain lighting. Best used as an accent rather than a primary wall color.
The right white depends on your light, your finishes, and what you're trying to achieve. Always sample before you commit — whites shift dramatically based on the room's orientation, the time of day, and what's around them. When in doubt, Alabaster is the safest choice for resale value in the Fort Mill and Charlotte market.
Kristin Vining
The Vining Group at eXp Realty — family-owned, deeply local, and your trusted real estate partners in the Carolina Piedmont.